Mercury News
Axopar continues award-winning pace exclusively with Mercury Marine outboards
Mercury Marine has partnered with award-winning boat brands in the past, but few boat companies have won more awards than Axopar in such a short space of time. Since the fall of 2015, the Finland-based boat manufacturer has reeled in the “Best of Boats” winner and the Motor Boat of the Year award for the Axopar 28. The Axopar 24 Open also took home Motorboat of the Show in the open boat category at the Helsinki Boat Show and, most recently, Axopar won the European Power Boat of the Year Award at the Dusseldorf Boat Show.
Boating enthusiasts around the world are migrating to Axopar’s award-winning design and three boat models, all powered by Mercury Marine outboards. Watch the two brands take to the water in this new video.
“It is incredible what Axopar has been able to do in less than two years,” said Mike Shedivy, President of Mercury Marine Europe, Middle East and Africa. “They first came onto the scene in 2014 and have been a force ever since. The awards speak for themselves. Axopar is a brand on the rise and we are excited to be their exclusive outboard partner.”
“For us, one of biggest things we need to be able to do as a growing brand is to enhance our partnership with Mercury because our dealership networks are expanding globally,” said Axopar partner Jan-Erik Viitala. “It’s really been a game-changer for us because with the refinement and design that we are doing on our boats, the work that we are now putting into our boats is complemented by the engine.”
While Axopar and Mercury’s partnership is strong in Europe, consumers in the United States are quickly being introduced to the package, giving both Axopar and Mercury an opportunity to grow in key saltwater markets in the Southeast.
Viitala added, “We continue to stay true to our concept by building boats with a perfect combination of exhilarating driving experience and sensible fuel economy - boats that are competitively priced, practical and accessible but also have that wow factor.”